One of the main jobs of the top layer of skin is to keep moisture in. This top layer is like brick and mortar. The bricks are flat, tough skin cells. The mortar is made of oils that keep the bricks together.
When you wash your face with regular foaming cleansers, they wash away the oils. Even most moisturizers don’t have nearly enough oils to replace those that are washed away.
Without the mortar, the bricks don’t stick together - which doesn't make a very good barrier to keep the moisture in! To make matters worse, most moisturizers are water based, meaning they evaporate quickly and don't replace the oils your skin is craving.
We have put years of research into creating our Refreshing Facial Cleanser to deep clean the skin, while preserving the oils that keep skin moisture barrier intact!